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Adidas’ New Shoe Material Will Change The Way Athletes Run [Video]

Adidas’ New Shoe Material Will Change The Way Athletes Run [Video]

The new type of 'energy-returning' foam seeks to revolutionize the sport.

Daniela Walker
  • 14 february 2013

Introducing new Boost Technology at a global launch event yesterday, German sportswear giant, adidas hopes to put an extra spring in every runner’s step. The new material promises higher energy returns than anything currently on the market without compromising the comfort of cushioning.

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