The new type of 'energy-returning' foam seeks to revolutionize the sport.

Introducing new Boost Technology at a global launch event yesterday, German sportswear giant, adidas hopes to put an extra spring in every runner’s step. The new material promises higher energy returns than anything currently on the market without compromising the comfort of cushioning.

Often in running shoe technology, responsiveness and cushioning are at odds with each other: the more the cushioning, the less the runner is able to feel the road. adidas claims that the Boost material’s unique cell structure allows for both responsiveness and comfort. The company’s press release stated:

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