Air New Zealand Films New Safety Video In The Outback

Air New Zealand Films New Safety Video In The Outback

Featuring outdoor adventurer Bear Grylls, NZ Air attempts to get people to pay attention during the flight.

Daniela Walker
  • 28 february 2013

Videos demonstrating the safety procedures on-board an airplane are usually a bit tedious to watch. Most travelers have flown before, and often ignore the important messages. Air New Zealand wants people, frequent fliers or not, to pay attention, so they have begun producing videos that inject a little bit of fun into safety. A previous video starred characters from the Hobbit, and now, Air NZ have released one featuring Bear Grylls going on an epic adventure in the New Zealand wilderness, using plane safety procedures in the wild.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.