Amazon Coins will be geared towards developers to help increase downloads and monetization.

Amazon has announced a new virtual currency for purchasing games, apps, and in-app items on the Kindle Fire. ‘Amazon Coins‘ will be an easy way for customers to spend money in the Amazon Appstore. They are geared towards developers to help drive traffic, downloads, and increase monetization.

Launching in May in the U.S., Amazon Coins will be quick and easy to buy using customers' Amazon accounts, and the company will give away tens of millions of dollars' worth of coins for them to get started.

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