Drew Neisser: AXE’s Comic Twist On The Classic Damsel-In Distress [Super Bowl 2013]

Drew Neisser: AXE’s Comic Twist On The Classic Damsel-In Distress [Super Bowl 2013]
Advertising

Why the deodorant brand's update to the iconic cinematic trope in this year's game day ad was a huge success.

Drew Neisser, Renegade
  • 10 february 2013

Sure the pressure to create an out of this world ad for the SuperBowl is astronomical but in my view, AXE’s Lifeguard spot responds swimmingly. In fact, I will argue that it soars above the others, delivering more appeal per second that also extends well beyond the initial viewing.  Break the spot down into stages and you’ll see why it’s so high on my list.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.