In Brief

Clothing retailer and dating site collaborate to kick off Banana Republic's 'Love' campaign.

Purveyor of chinos and smart cardigans, Banana Republic, is launching their global spring campaign inspired by one word: love. To drive the message home, this February, the company will be playing matchmaker with Match.com, hosting in-store after hours mixers.

Taking place in major cities including New York, Los Angeles, San Francisco and Chicago, singles will mingle amongst the racks, enjoying cocktails, discounts and a free Billy Joel CD to boot. While the collaboration is part of Match.com’s Stir program, (so only members can attend) it fits quite nicely in with Banana Republic’s overall campaign to shore up affinity for the brand amongst a new audience.

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