In Brief

The Digital Makeover Mirror pairs an iPad with a vanity mirror, enabling users to try on lipstick and eye shadow without making a mess.

Unveiled by Mattel at the International Toy Fair last week, the Barbie Digital Makeover Mirror pairs an iPad with a vanity mirror for augmented reality play. Girls can try on different shades of lipstick, eye shadow and glitter without making a mess.

Beyond play, this type of app could be used in makeup stores to show consumers how different products will look on them before they decide whether to buy them.

Mashable reports that the mirror app uses augmented reality technology and photo facial recognition to put the makeup in the right place. They dip a ‘wand’ into pretend makeup and it digitally appears on their face when they look in the interactive mirror.

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