Beercade automatically pours brewery's most popular varieties as a prize.

Winning something is always better than paying for it. With this notion in mind, independent ad agency McKinney created a unique way for Raleigh brewer, Big Boss Brewing Company, to get people to taste their varieties of beer. Introducing Beercade: The Last Barfighter, a retro-style arcade game where players fight over a chance to get some brew dispensed into their cup straight from the arcade machine.

McKinney Associate Creative Director Owen Tingle said:

I grew up playing video games, and I remember stacking quarters at the old arcades waiting in line to show off my virtual fighting skills. And I think it’s a nostalgic experience a lot of people identify with. I’ve also grown to appreciate the craft and skill it takes to make good-tasting beer. So to combine these two passions into a unique experience other people can enjoy was just awesome.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in