Chocolate Stamps Make Mail Smell And Taste Better
Belgian post office will roll out new line of tasty postage next month.
Visitors flock to Belgium for a variety of reasons, but two of them are beer and chocolate. Infusing a stamp with the taste of ale might lead to unfortunate consequences, but adding a cocoa touch is unlikely to have the same effects.
Images of tasty treats will be produced on paper that carries the scent of chocolate, and painted over with a glossy coating that amplifies the alluring smell. The collection of 500,000, to be released March 25, comes in 5 designs and will showcase Belgium's chocolate heritage. There's also a reason to lick the back–it will taste like chocolate, thanks to cocoa-oil incorporated into the adhesive backing. The cocoa-like essence that sets them apart from regular stamps was formulated by top perfumers from several European countries.