What You Need To Know From The BlackBerry 10 Launch
Major news including photos of the two new phones and why Alicia Keys was at the launch.
The biggest news from the BlackBerry 10 Launch:
Two new phones! Most noticeably, The BlackBerry Z10 is touchscreen only while the BlackBerry Q10 retains the keyboard. Why keep the keyboard in a sea of touchscreen options? ‘We know there are a lot of physical keyboard lovers out there,’ says CEO Thorsten Heins. Venture Beat
Pictures of the new phones from the @BlackBerry Twitter feed:
The Blackberry Q10
The BlackBerry Z10
RIM rebrands as Blackberry. Consumers already refer to the brand as BlackBerry, and there is often confusion when RIM is mentioned. Thorsten Heins, President and CEO speaks to the new direction saying, ‘This change from Research In Motion to BlackBerry comes at a defining moment in our company’s history. RIM created the first BlackBerry smartphone and changed the way millions of people around the world stay connected. We have used that same ingenuity and innovation to redefine mobile computing with BlackBerry 10. As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name.’ Investors.com