'Hessian' has been designed by Ben Pieratt and for $18,000 he provides logos, URL, Twitter and Tumblr accounts, branding book, and more.

‘Hessian‘ is a brand, but only in name, as there is no product yet. Designer Ben Pieratt developed the experimental idea, which is very different from traditional methods of marketing. He writes:

It seems to me that in today's connected environment, there's no reason designers shouldn't be able to create designed product packages, and then sell them to entrepreneurs. This is the thinking that brought me to Hessian. The only difference being that Hessian is lacking an actual product concept.

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