A graduate from SVA’S Masters in Branding describes why understanding what makes people believe in something bigger than themselves is the key to success. [Partner Content]

Brands aim to convince their customers that they are worth following and worth staying loyal to. That's why, as Jessie McGuire, has discovered during her Masters in Branding course, it is crucial to forge strong relationships and be a super connector. In the lastest installment of partner-sponsored SVA Alumni interview series, McGuire discusses what she has taken away from her studies and how this will help her as she progresses in her career.

Branding is certainly not a modern notion, it’s centuries old. Why do you think this is such a unique area of study that is now gaining traction in both the creative and business worlds?

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