Why Successful Branding Is A State Of Mind [Partner Content]
A graduate from SVA’s Masters in Branding describes how the program changed his attitude about himself, work, and his relationships with others.
Branding may seem superficial from the outside, but further scrutiny reveals that it may actually foster personal and professional development. In the latest installment of PSFK’s School of Visual Arts (SVA) Alumni Series, recent graduate Zachary Lynd, who recently completed the Masters in Branding program, discusses how he was able to change his self-perception, and how he forged connections with companies and people, through his studies.
Branding is certainly not a modern notion, it’s centuries old. Why do you think this is such a unique area of study that is now gaining traction in both the creative and business worlds?