Companies discussed how information was effectively shared online during the storm at a SMW event in NYC.

This article titled “How companies used social media during Hurricane Sandy” was written by Adam Gabbatt in New York, for guardian.co.uk on Wednesday 20th February 2013 22.57 UTC

As Hurricane Sandy approached the US in October last year hundreds of thousands of people used social media networks like Facebook and Twitter to keep abreast of the storm. When the dust settled, people turned to those networks again to follow recovery efforts and find out transport information.

At the second day of social media week in New York on Wednesday representatives from Con Edison, MTA and JetBlue gathered to discuss their interactions with people through the storm and how that had changed their practices after Sandy moved on.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in