Burberry Embeds Scannable Tags Into Clothes To Make Them Interactive [Video]

technology

The high-end fashion house implements digital content right inside its latest collection.

Yi Chen
  • 19 february 2013


The 150-year-old luxury fashion brand hopes to lure customers to its new season of fashion items and accessories through digital interaction. The Burberry coats and bags will be embedded with digital tags that can be scanned via a mobile device or by a high-tech mirror in the Burberry flagship store.

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