Canon Challenges Google With Augmented Reality Helmet

Canon Challenges Google With Augmented Reality Helmet

The MREAL system is a new imaging solution that simultaneously merges virtual objects with the real world.

Emma Hutchings
  • 22 february 2013

Canon has announced the MREAL system for mixed reality, which features software and a head-mounted display. It is geared towards businesses rather than consumers, with a price tag of $125,000.

The imaging solution simultaneously merges 3D virtual elements with the real world at full scale. Canon says it could benefit companies in a variety of industries including manufacturing, automotive, construction, medical, and entertainment.

Two video cameras inside the head-mounted display capture video, which is then processed, combined with computer-generated graphics, and displayed on small monitors. An advanced optical system enlarges the video to create high-impact 3D images with low distortion, which enhances the realism of the experience.

Canon Introduces Mixed Reality Head-Mounted Display

The MREAL System allows companies to experience, examine, modify and manipulate designs so they can develop ideas efficiently. It brings users to a 3D world where they can interact with virtually any given scene or object. Sam Yoshida from Canon U.S.A. said:

In today’s competitive markets, companies are constantly looking for solutions that can help them introduce new products to market in a timely and efficient fashion. The new Canon MREAL System for Mixed Reality allows decision-makers to evaluate a product’s design and operability like never before.


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