Chipotle Sells Organic Hoodies In A Bid To Become A Lifestyle Brand
The burrito chain is branching out by selling clothes, hosting 'locavore' festivals, and backing a comedy video series.
Burrito chain Chipotle is branching out and trying to become a lifestyle brand in order to beat it’s rivals. The company has launched a line of organic clothes and accessories, is hosting ‘locavore’ festivals that champion local and sustainable food choices, and backing a dark comedy video series about a PR man defending industrial farming. These moves are all a departure for a fast food restaurant.