Chipotle Sells Organic Hoodies In A Bid To Become A Lifestyle Brand

Chipotle Sells Organic Hoodies In A Bid To Become A Lifestyle Brand
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The burrito chain is branching out by selling clothes, hosting 'locavore' festivals, and backing a comedy video series.

Emma Hutchings
  • 1 february 2013

Burrito chain Chipotle is branching out and trying to become a lifestyle brand in order to beat it’s rivals. The company has launched a line of organic clothes and accessories, is hosting ‘locavore’ festivals that champion local and sustainable food choices, and backing a dark comedy video series about a PR man defending industrial farming. These moves are all a departure for a fast food restaurant.

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