New boss Jeff Zucker is making changes but will need to work harder to draw back viewers by creating less predictable content.

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This article titled “Can Jeff Zucker turn CNN's saccharine output into the sweet smell of success?” was written by Michael Wolff, for on Monday 4th February 2013 15.32 UTC

The obvious problem with CNN, depressing its ratings for the better part of a decade, is that it's so sapless and bland – without a point of view, distinct personality or clear positioning.

Curiously, its new chief, Jeff Zucker – though one of the most famous executives in TV – is just as vanilla. I doubt if anyone could identify a Zucker style, or Zucker core, or pointed political tilt, or even, broadly, story-telling sensibility (direct; big picture; character driven?).

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