The ‘happiness’ machines in Spain gave out 100 euros to random recipients, encouraging them to pass it on to others.

Coca-Cola created an ATM machine in Spain that dispensed 100 free euros without people having to insert their card. ‘El Cajero de la felicidad’ (‘The ATM of Happiness’) dispensed the free cash to those who interacted with it, with the sole condition that they share their good fortune with others.

The Happiness ATM was part of the company’s ongoing ‘Share Happiness’ campaign; participants who agreed to share were given ideas on how to share it through the ATM interface- instead of options to withdraw or deposit money, the participants saw sharing options. Coca-Cola states that they don’t know what everyone did with the money, but the experiences people shared with the company show that the participants took the challenge to heart.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in