The late night show host 'fansources' a show.

Conan O'Brien owes his nickname ‘CoCo,' his Twitter handle, and current branding to his fans. After all, it was after his ousting from NBC and The Tonight Show that Mike Mitchell, a fan and designer, created the memorable ‘I'm With CoCo' poster, which then quickly led to the adoption of the term by other fans, and ultimately, O'Brien himself.

It's only fitting, then, that O'Brien recently turned over control of his show to his fans. Fans were asked to recreate their favorite moment from a recent episode, and on January 31st, nearly 200 fan clips were stitched together to create Occupy Conan. Submissions included intricate cardboard cutouts that spelled out the opening credits, talking hand puppets that replaced Conan and guest Anne Hathaway, and an audience made out of clay. There were, of course, several hopeful comedians who impersonated the host, with Tina Fey even making a brief appearance as O'Brien.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in