Why Consumer Insights Are The Key To Successful Branding [Partner Content]
A graduate from SVA’S Masters in Branding discusses how no idea is too small when it comes to effectively representing a company.
The nature of branding features elements of design, strategy and the visual arts, which might be why it is so all-encompassing an industry. That's one discovery Payal Shah made during her Masters in Branding at SVA. In the lastest installment of PSFK's SVA Alumni interview series, Shah discusses what she has learned during her degree, and how it has recast previous ideas she had on the field.
Branding is certainly not a modern notion, its centuries old. Why do you think this is such a unique area of study that is now gaining traction in both the creative and business worlds?