Why Consumer Insights Are The Key To Successful Branding [Partner Content]

Why Consumer Insights Are The Key To Successful Branding [Partner Content]
technology

A graduate from SVA’S Masters in Branding discusses how no idea is too small when it comes to effectively representing a company.

Dory Carr-Harris, PSFK
  • 19 february 2013

The nature of branding features elements of design, strategy and the visual arts, which might be why it is so all-encompassing an industry. That’s one discovery Payal Shah made during her Masters in Branding at SVA. In the lastest installment of PSFK’s SVA Alumni interview series, Shah discusses what she has learned during her degree, and how it has recast previous ideas she had on the field.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.