App by Leo Burnett Chicago has users start snowball fights with Facebook friends to help save the Polar Bear.

To get young people more interested in the Arctic environment of the endangered Polar Bear, Leo Burnett Chicago created an app for Coca Cola that has users start virtual snowball fights with friends. Players download the Snowball Effect app either from Facebook or from a code on 7-Eleven cups, select Facebook friends to fight with, and fling snowballs at profile images that get shared with an snowball-impact overlay. The user's friends are then invited to ‘get back' with a snowball barrage of their own. To spread the message about Coke's conservation efforts, a message displays before each battle with information about Polar Bears and their habitat.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)