In today's constantly changing working world, there is a need to quickly connect creatives to companies at various price points. PSFK chats with Adam Glickman of The Idealists.

Research published by Rosalind Bergemann in 2010 among workers who voluntarily chose to become independent reveals that 74 percent of respondents cited lack of employer engagement as their principal reason for leaving. More and more people are choosing a contingent work style — that is, temporary work that may be project-based or time-based — in order to obtain a better work/life balance.

The contingent work trend aligns with the rising demand in content marketing. Agencies are actively seeking storytellers and content producers as their clients become multiscreen, cross-platform publishers of information, entertainment and escape for their customers. With this, one would think that finding quality creative talent for content, marketing, advertising and production would be easy. But if you speak to most senior level executives and leaders that’s not the case, they’re constantly challenged with mediocrity.

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