Footballer runs pantless through Beverly Hills in the Guy Ritchie directed short film

David Beckham can make a wedgie look sexy. And so he does in the new commercial, shot by English director Guy Ritchie, to promote Beckham's SS 2013 bodywear line for Swedish fashion chain H&M.

The director, known for action films such as Snatch and the Sherlock Holmes series, put Beckham's famous body to work, chasing his clothing through the hills of L.A. Of the process, Beckham said:

I loved doing it and people will get to see me play a role I've never done before. I hope everyone has as much fun watching the film as I had making it.

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