Luxury designer brand plans to launch a scent to enhance the natural smell of young ones.

The smell of a newborn is one of those scents that is immediately recognizable yet impossible to describe, let alone bottle. But that is exactly what Italian fashion house Dolce & Gabbana is attempting to do, launching its first fragrance for babies.

The alcohol-free scented water is unisex with notes of citrus, melon and honey. The idea is to enhance, not mask, the baby’s natural smell. Stefano Gabbana describes the inspiration as:

The softness of baby skin, the freshness of baby breath, a mother’s sweet hug, the first smile.

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