Gabriel & Paul Woolmington: Doritos Crash The Super Bowl [Super Bowl 2013]

Gabriel & Paul Woolmington: Doritos Crash The Super Bowl [Super Bowl 2013]
Advertising

A father and 10-year-old son team assess the relative merits of the competing Doritos Super Bowl adverts.

Paul Woolmington
  • 10 february 2013

My name is Gabriel Woolmington and my father is Paul Woolmington.

I am 10 years old and I have reviewed the finalists in Doritos’ ‘Crash The Super Bowl’ competition. The contest, which has run since 2006, is an example of democracy in advertising: members of the public create submissions and then choose their favorites, and the two most popular will air during the event. Here are my thoughts on this year’s top picks:

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