E-Commerce Startup May Oust Lululemon From The Market

E-Commerce Startup May Oust Lululemon From The Market
Design

With its vertically integrated model that uses crowdsourcing and social media focus, Ellie looks to take on the luxury yoga brand.

Daniela Walker
  • 7 february 2013

Same quality but cheaper price sounds like a pretty good deal, doesn’t it? The problem is, most of the time, it is not feasible. Despite this, Ellie, an online-only women’s athletic clothing brand, is seeking to prove that it can make yoga pants, capris and tops on par with luxury label Lululemon, at half the cost.

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