Men’s Magazine Calendar Teaches Guys How To Unclasp A Bra

Men’s Magazine Calendar Teaches Guys How To Unclasp A Bra
Advertising

Magazine de-mystifies bras for men in a creative manner.

Betsy Mead
  • 5 february 2013

Like most publications of its ilk, FHM is well known for tips on girls and glamor. The brand’s German outpost decided to weave some practical advice into its pages—by creating a “bra-lendar.” Don’t let the name deceive you. It’s not another collection of high-gloss pages populated by models in lingerie and bikinis. That would indeed by typical FHM fare. This is a new kind of organizer that aims to give men some hands-on training when it dealing with troublesome lingerie.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.