100 lucky bloggers and tweeters will be gifted a free Fiesta in return for comments relating to their experiences with the model.
This article titled “Ford giving away Fiesta models to bloggers in bid for social feedback” was written by Adam Gabbatt, for guardian.co.uk on Tuesday 19th February 2013 18.53 UTC
Ford kicked off Social Media Week in New York on Tuesday with the announcement that it is launching an updated version of its “Fiesta Movement” campaign, supplying bloggers, tweeters and other social media users with brand new Fiestas for six months and asking them to document the experience.
Speaking at Bloomberg's headquarters in Manhattan, Ford's head of social media, Scott Monty, said 100 people, including some celebrities, would receive the cars in what he said was a “social remix” of the company's 2009 campaign. The videos and photographs participants share on social media will contribute to Ford's television and print advertising campaigns, Monty said.