In Brief

Celebrating Inventor's Day, the company asked fans to send in their own concepts, which were then brought to life.

February 11th was Thomas Edison’s 166th birthday. It is also National Inventor’s Day. To celebrate the occasion, General Electric, the multinational corporation, asked on Twitter what people’s inventions would be?

Over the course of sevens hours, the GE team replied to the ideas with their own interpretation illustrated on a blueprint. The real-time marketing campaign was meant to promote innovation, creativity and the art of invention. Using the hashtag #IWantToInvent, everyone including brands such as Ritz (who wants to see a mood-based topping spreader) could participate.

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