Google updates Adwords, NPR launches ad campaign and Pepsi's parody earns more views than Coke's original...links to start your day with.

Digital now accounts for 2.4% of all magazine circulation. AdAge

Google revamps Adwords to target mobile. Guardian

NPR launches first advertising campaign. MediaPost

Airbnb’s annual report on explosive growth and 4 million guests. Airbnb

Will JJ Abrams make a Valve videogame or Half-Life movie? Wired UK

Star Wars makeup artist Stuart Freeborn dies. Mashable

Google Hangouts updates with two new features. The Verge

Pepsi’s parody of Coke’s Super Bowl ad earns more views than original. Mashable

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