Immersing Consumers In Personalized Experiences With Google Maps [Video]
PSFK videochatted with Ogilvy South Africa, Bossa Digital and Innocean on their advertising campaigns that use Google Street View.
In collaboration with Google’s Creative Sandbox PSFK is hosting Google+ Hangouts with the creative minds behind the most innovative projects in marketing and advertising. Recently we spoke with Ogilvy South Africa, Bossa Digital and Innocean on their unique campaigns that use the Google Maps and Street View API to create online experiences that bring users into real world. Ogilvy’s Volkswagen Street Quest has people search the roads of South Africa and tag any Volkswagen cars they find for points. Bossa and Innocean’s Hyundai Driveway Decision Maker simulates a test drive with a virtual Elantra to the user’s house, or anywhere else on the globe, so they can see how it looks in their driveway (or in front of the Eiffel Tower). Watch the discussion below: