Sony created posters in Japan that allowed people to watch and listen to bands using augmented reality.

Sony worked with Naked Communications to promote its headphones specifically designed for smartphones, which offer a higher quality music experience. The agency created a smartphone app using Sony's SmartAR technology to launch the first ever augmented reality rock festival.

The ‘Headphone Music Festival‘ in Tokyo allowed people to download the app, put on their headphones, and scan a poster for the event to see virtual performances on their smartphone by four best-selling local rock bands.

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