HP & Covergirl Let Fashion Weekers Test Tablets While Getting Their Nails Done
The make up and tech brands team-up with an influencer marketing company to create the ultimate blogger lounge.
Style Coalition (SC) is an influencer marketing company focusing on tastemakers in fashion, beauty, and lifestyle. The company manages a networking platform which incentivizes bloggers for contributing content to media owned by brands that SC partners with including Dove, HP, Windows, and Covergirl. SC’s Influencer Exchange enables inividuals to book campaigns and set their own rate to work with leading brands without signing any contracts.
We got the chance to check out their Fashion Week Influencers Lounge this weekend which was sponsored by HP and Covergirl. The lounge was strategically located at The Empire Hotel so bloggers could pull away from the hectic ambiance at Lincoln Center and is open to bloggers by invitation only until 6pm on Tuesday. Isolated influencers were invited to test HP notebooks, printers, and tablets while also getting a pedicure or their hair and make-up done for free.