The company's latest generation phone features an aluminum frame with a large touchscreen, front-facing speakers and UltraPixel camera.

The iPhone and Samsung Galaxy could have a serious contender to take away some of their market share as HTC has unveiled it's latest generation smartphone, the One. It runs a quad-core, 1.7 GHz processor, the Qualcomm Snapdragon 600, and features 2GB of RAM.

The device has a large touchscreen, with a 4.7-inch 1080p display that has a pixel density of 468 pixels per inch. A set of dual front-facing stereo speakers and Beats Audio provide excellent sound quality.

The HTC One is housed in a sleek all-aluminum frame and weighs 5.04 ounces, with a thickness of just 0.36 inches. It features an “UltraPixel” camera with a new sensor and larger pixels that are said to be able to capture 300% more light than other smartphone cameras, enabling it to take better photos in low-light situations.

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