IKEA’s Creative Director Talks Design Methods And Leaks New Products [Video]
Mia Lundström talks about how design involves more than just creating a dining table, it is about respecting a nightly ritual.
Mia Lundström speaks in a calm and humble way with a just a hint of a Swedish accent. As creative director of Home Furnishings at IKEA of Sweden, Lundström has the seemingly overwhelming task of trying to figure out how people across the globe, will evolve their living spaces and what they will need to do it. IKEA’s product offer and reach are staggering to think about. Last year the company developed more than 2,000 new products and had over 690 million shoppers visit one of their stores.