IKEA’s Creative Director Talks Design Methods And Leaks New Products [Video]

IKEA’s Creative Director Talks Design Methods And Leaks New Products [Video]
Design

Mia Lundström talks about how design involves more than just creating a dining table, it is about respecting a nightly ritual.

Dave Pinter, PSFK
  • 25 february 2013

Mia Lundström speaks in a calm and humble way with a just a hint of a Swedish accent. As creative director of Home Furnishings at IKEA of Sweden, Lundström has the seemingly overwhelming task of trying to figure out how people across the globe, will evolve their living spaces and what they will need to do it. IKEA’s product offer and reach are staggering to think about. Last year the company developed more than 2,000 new products and had over 690 million shoppers visit one of their stores.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.