Agency Depicts What It Will Be Like When Cancer Is Cured

Agency Depicts What It Will Be Like When Cancer Is Cured
Advertising

A new marketing strategy aims to raise funds for charity, minus the obligatory guilt trip gimmick.

Chris Parker
  • 24 february 2013

A new brand campaign for The Leukemia & Lymphoma Society proves that charity advertising doesn’t have to be all doom and gloom and desperation to stand out. Or use guilt to get people to part with their money.

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