Alain Sylvain: Did Jeep’s Sappy Spot Go Too Far? [Super Bowl 2013]
What are the limits for a brand when attempting to seek sympathy with viewers?
Image and credits: Motortrend, Jalopnik and Autoguide
It was right after halftime. It was like the great American apocalypse – celebrity, patriotism, and consumerism collided in a 5 minute span, ultimately bringing the country to a stop. It started with Beyonce dancing and singing (?) in the midst of bursting flames and raging images of herself, and ended with the sideshow of the evening, the football game, coming to a screeching halt after the power failed in the Mercedes-Benz Superdome.
The culprit? Jeep’s Super Bowl commercial. It set Twitter ablaze as people admitted to crying, pledging to buy Jeeps in honor of the spot.