PSFK videochats with BMW's agency Kirshenbaum Bond Senecal + Partners on their projection that transformed passing cars into futuristic vehicles.

In collaboration with Google’s Creative Sandbox PSFK is hosting Google+ Hangouts with the creative minds behind the most innovative projects in marketing and advertising. Recently we spoke with kbs+, the agency behind the BMW i Window into the Near Future, an installation that transformed cars traveling along 6th Avenue in Manhattan into futuristic BMW i3s and i8s. On the line were Ed Brojerdi, President and Co-Chief Creative Officer, and Dennis Hanley, Executive Producer, who gave insights into the creation of this new way for brands to stand out. Watch below:

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