How To Best Run A Branded Kickstarter Campaign

How To Best Run A Branded Kickstarter Campaign
technology

Lomography Marketing Manager shares learnings based on the success of their Smartphone Scanner Kickstarter campaign.

Plus Aziz
  • 6 february 2013

With Lomography wrapping up their first Kickstarter campaign, we caught up with Tom Bates to ask him about best practices to follow when it comes to running a branded Kickstarter campaign. As Lomography’s Cross Channel Marketing Manager, he oversaw the Lomography Smartphone Scanner campaign and encourages other brand managers to embrace crowd-funding as a way to engage the community and innovate simultaneously.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.