In Brief

Lomography Marketing Manager shares learnings based on the success of their Smartphone Scanner Kickstarter campaign.

With Lomography wrapping up their first Kickstarter campaign, we caught up with Tom Bates to ask him about best practices to follow when it comes to running a branded Kickstarter campaign. As Lomography’s Cross Channel Marketing Manager, he oversaw the Lomography Smartphone Scanner campaign and encourages other brand managers to embrace crowd-funding as a way to engage the community and innovate simultaneously.

In this interview, he looks into what a brand should do (beyond creating an innovative idea) to ensure the success of the marketing effort they develop through crowd-funding platforms like Kickstarter. Note, for example, how the rewards Lomography built into their campaign were on-brand. By providing 35mm cameras they ensure that there will be the greatly desired spike in usage. This paves the way for a successful launch.

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