Mom Makes Water A Cool Alternative To Soda
WAT-AAH!, created by mother Rose Cameron in conjunction with her children, is bottled water directly marketed for kids
Sometimes it really is all about the packaging. Rose Cameron could not figure out a way to get her kids off sugary soda and drinking more water, then she served them water in a ‘cute little container’ and everything changed. Cameron realized that kids needed water to be cool, and thus her brand WAT-AAH! was born. With her two sons as consultants, she created cool water for kids, giving Pepsi and Coke a surprising source of competition.
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