Dutch airline's social media campaign allows users to print maps filled with crowd-sourced tips from friends

Travelling can be a difficult endeavor, especially when your guidebook is borrowed from a friend of a friend and the top 10 restaurants listed no longer seem to exist. KLM Royal Dutch Airlines wants to help globetrotters out with its new social media campaign, ‘Must See Maps — made by friends’ by letting them create their own maps, that are printed with sites suggested by friends.

On the Must See website, users can create a map of their chosen destination, which they can then link to their social media pages (Facebook, Twitter) to ask their friends/followers for tips on where to go. KLM will then print a physical copy of the map and mail it to the user. The concept takes what travelers have done since before the internet existed, ask friends for recommendations, but compiles them in a much neater and compact way. And it does it all for free.

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