'Burning Desire' video blends advertising and creativity in this cross-promotional collaboration between singer and brand

Lana Del Rey has a new music video out to appease her fans eagerly waiting her sophomore effort. The trouble it isn’t really a music video per se, more like an extended commercial for the Jaguar F-type line.

Del Ray signed a six-figure contract with Jaguar last August to be the face of the new line of luxury cars. A month later, a commercial featuring her song Burning Desire was released. It is a typical car advertisement where the focus is solely on the vehicle, with the song is used in the background. This newly released video is over 3 minutes long and heavily features the singer. It has all the hallmarks of what we know to be a Lana Del Ray video: her singing sultrily, retro styling and a mash-up of vintage film reel. But it also has all the hallmarks of a classic car commercial: a red jag, speeding around a dangerous curve, shots of the speedometer and hands, in control, on the steering wheel.

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