Lexus Print Ad ‘Hides’ Swimsuit Models In The Background [Video]

Lexus Print Ad ‘Hides’ Swimsuit Models In The Background [Video]
technology

For the interactive ad in Sports Illustrated's special issue, girls blend in with the scenery until user's scan the QR code on the page.

Emma Hutchings
  • 13 february 2013

To promote the new, bold design of the 2014 Lexus IS, Lexus teamed up with creative agency Team One for an interactive advert that ties in with the latest Sports Illustrated Swimsuit Issue. In the print ad, three swimsuit models are barely recognizable in contrast to the new Lexus IS, blending in with the scenery and becoming part of the set design. The campaign, ‘Blend Out,’ compares the stand-out design of the new Lexus to that of the famed SI Swimsuit models- no matter how hard the car (or girls) try to blend in, they can’t.

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