Archer Air Superiority features a range of male-targeted scents to make homes smell more "manly."

ArcherMen is targeting a manly audience with their range of air fresheners. While they usually feature scents like vanilla or lavender, Archer ‘Air Superiority’ offers Distillery, European Sports Car, and Hunting Lodge. The product targets an audience that is currently underserved, but will it encourage more men to buy air freshener?

The “high-end line of quality room spray” comes in red, white and black spray cans. They use a safe water-based solution and an environmentally-friendly nitrogen-based propellant.

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