The fast food conglomerate has taken regional preferences into account as it unveils new menus.

This article titled “McDonald's storms France with the McCamembert burger” was written by Leo Hickman, for The Guardian on Tuesday 12th February 2013 07.00 UTC

Move over 14 July. The 12th day of February marks the new French revolution. Today, the barricades of France's famous food snobbery will be stormed by McDonald's launching its latest “localised” product – the McCamembert.

While you try to digest the news that an American burger chain has taken one of France's most cherished speciality food products for itself by merely adding the prefix “Mc”, let's take a moment to recall McDonald's' other attempts at cultural sensitivity.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)