Why Facebook Posts Are More Memorable Than Other Online Writing
A study conducted by Warwick University sheds light on how human memories prefer short, natural snippets over polished content.
According to a new study conducted by Warwick University, human memory has a stronger affinity to Facebook-style posts than human faces or book exercepts. Published in Memory & Cognition, the research paper titled, Major Memory for Microblogs outlines how human memory prefers online stream of consciousness writing over the polished form in edited work. In detail, the resulting research compares memory retention of Facebook updates to book excerpts and faces.
In the first experiment, thirty-two participants from the University of San Diego were randomly assigned to assess their memory for Facebook posts and their memory for books. Facebook posts were made anonymous and devoid of any photos or intended context and the results showed that each participant was able to recall them almost two times better than the edited material taken from books.