Even though the car company has released a cheaper model, that is no reason for such a radical departure from its brand identity.

Where do I begin? The teaser for Mercedes-Benz’ new CLA did not put the CLA in “class.”

The teaser, literally, was more “Carl’s Jr.” than luxury car. Titillation has never been part of Mercedes-Benz’ mystique, and this teaser spot felt very “off-brand.” Affordable car or not, resorting to a model, walking in slow motion, with football players drooling over her felt very tired. And desperate.

Carl’s Jr.’s 2007 Ad Featuring Paris Hilton. Look familiar?

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