David Rosenberg: Why The Rock Is The Perfect Hero For Milk’s Spot [Super Bowl 2013]

David Rosenberg: Why The Rock Is The Perfect Hero For Milk’s Spot [Super Bowl 2013]
Advertising

Dairy campaign, which stars the affable super hero, keeps its commercial short but surprisingly sweet.

David Rosenberg, IPG Media Lab
  • 10 february 2013

When I took the challenge of reviewing the latest ‘Got Milk?’ television commercial, I knew it was going to be difficult given the long, quality history of this campaign. However, the Super Bowl is the show of all shows and the evaluation criteria must be very strict. With media costs running over $4 million and likely the same level of production costs, the ‘Got Milk?’ team really needed to make their first appearance in the Super Bowl score big points. And, they did.

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