The G4 network is due to be rebranded as a channel aimed at the modern man, with shows about cars, politics, fashion, and cooking.

NBC is going to fold the G4 network and introduce a new channel in April. The Esquire Network is being called “an upscale Bravo for men” and will feature programming that captures the essence of the magazine. The content will not be duplicative, but the TV channel could feature vignettes or other short content that borrows from magazine features.

The Esquire Network aims to appeal to educated and sophisticated modern men, with a wider variety of programs. The NY Times reports:

The Esquire Network will offer shows aimed at capturing other areas of interest, like cars, politics, world affairs, travel, fashion and cooking. David Granger, Esquire's editor in chief, said he expected the programming to be “not duplicative of what readers find in the magazine, but in the same wheelhouse.” Still, he said, there could be some crossovers. For example, “Funny Joke From a Beautiful Woman,” a feature Esquire has included on its Web site, could work as a piece between series, Mr. Granger said.

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