NBC And Esquire Team Up For Men’s Cable Channel

NBC And Esquire Team Up For Men’s Cable Channel
Innovation

The G4 network is due to be rebranded as a channel aimed at the modern man, with shows about cars, politics, fashion, and cooking.

Emma Hutchings
  • 13 february 2013

NBC is going to fold the G4 network and introduce a new channel in April. The Esquire Network is being called “an upscale Bravo for men” and will feature programming that captures the essence of the magazine. The content will not be duplicative, but the TV channel could feature vignettes or other short content that borrows from magazine features.

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