The Logic Behind The New Orleans’ Pelicans Rebranding

The Logic Behind The New Orleans’ Pelicans Rebranding
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A decade after relocating from North Carolina, the New Orleans Hornets will change their name and logo at the end of the season.

Ryan Gerhardt
  • 6 february 2013

Less than a year after purchasing the New Orleans Hornets franchise, new owner Tom Benson is making good on a promise to rebrand the team. While the change has been somewhat expected, the same certainly can’t be said about the new name.

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