The Logic Behind The New Orleans' Pelicans Rebranding
A decade after relocating from North Carolina, the New Orleans Hornets will change their name and logo at the end of the season.
Less than a year after purchasing the New Orleans Hornets franchise, new owner Tom Benson is making good on a promise to rebrand the team. While the change has been somewhat expected, the same certainly can’t be said about the new name.
Tipping-off the 2013-14 season will be the New Orleans…Pelicans. With subtlety clearly having zero influence on the team’s rebranding angle, the franchise decided to select a symbol that would be undoubtedly ‘NOLA.’ Considering Louisiana is known as ‘The Pelican State’ and features a pelican on the state flag and seals, there should be little question around the NBA next year where the Pelicans call home.